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Revista InveCom, 5(4). 1-10. https://zenodo.org/records/14934489
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Finalmente, la integración de chatbots y asistentes digitales en diversos sectores está marcando un cambio
significativo en la comunicación digital, proporcionando información personalizada y actualizada, lo que mejora el
conocimiento, las actitudes y las intenciones de los usuarios frente a la IA.
Referencias
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