Use of transmedia storytelling to promote the defense of natural and cultural heritage.

Abstract

Heritage conservation depends on the design and implementation of strategies aimed at creating awareness. Pérez-Martínez et al, (2018) describe that knowledge of cultural heritage, as well as its conservation determine the conjunction of history and heritage with creation and innovation in the digital society at the level of empowerment and promotion of the historical legacy in effective communication. From the conception of a social communication linked to pedagogy that involves empowerment in the face of the preservation of spaces considered cultural and natural heritage of the countries, could educommunication generate a change in the perception of the inhabitants regarding the preservation of cultural heritage? and natural? Is the reading habit strengthened through new ways of telling illustrated stories? Could transmedia storytelling transform the way of producing information? The methodology goes through information management and knowledge management to understand, organize and value scientific information. It is concluded that heritage is considered a source of creativity that must be cared for, valued and transferred to future generations as a testimony of human experiences and significance, to cultivate creativity in all its forms and bring closer to the dialogue that enriches cultures; that a different vision built on the strengthening of pedagogy around communication is fostered, turning digital platforms into spaces for collaboration and multidisciplinary interaction whose purpose is the creation of creative communicative ecosystems, open for the production of content and that a story is Expands through various platforms, keeping in relation to their respective codes, reflects the current panorama of sociocultural heritage and tourism promotion.