Tasayco-Jala, A. A.; Pachas Barrientos, L. M.; Magallanes Yataco, E. M.; Tasayco-Jala, L. del R. The 5 A’s of Marketing: Key Strategies to Understand Consumer Behavior. Revista InveCom 2025, 5 (4), 1-10. https://doi.org/10.5281/zenodo.15035774.