Gil Trelles, N. L.; Rinza Reyes, D. A.; Benavides Mikkelsen, J. L.; Peralta Timoteo, C. S.; Aguilar Espinoza, H. Neuromarketing and Influence on the Purchase Decision: A Study of Customers of a Paper Company. Revista InveCom 2025, 6 (3), 1-9. https://doi.org/10.5281/zenodo.17959040.