Callan Bacilio, R., Rivera López, C. del P., Solórzano Peña, S. K., Herrada Salazar, S. V., Sánchez López, J. A., & Delgado Cih, D. M. de J. (2025). 360° marketing in the transformation of strategic models to the new dynamics of the consumer. InveCom Journal, 6(1), 1-10. https://doi.org/10.5281/zenodo.15249937