Gil Trelles, N. L., Rinza Reyes, D. A., Benavides Mikkelsen, J. L., Peralta Timoteo, C. S., & Aguilar Espinoza, H. (2025). Neuromarketing and influence on the purchase decision: A study of customers of a paper company. InveCom Journal, 6(3), 1-9. https://doi.org/10.5281/zenodo.17959040