Tasayco-Jala, Abel Alejandro, Luz Milagros Pachas Barrientos, Elisban Martín Magallanes Yataco, and Luz del Rocío Tasayco-Jala. 2025. “The 5 A’s of Marketing: Key Strategies to Understand Consumer Behavior”. InveCom Journal 5 (4): 1-10. https://doi.org/10.5281/zenodo.15035774.