Choque-Yarasca, Christel Lucero, Nilda Rosa Barrutia-Montoya, Oscar Juan Jimenez-Flores, Juan Ubaldo Jimenez Castilla, and Rubén Iván Marchena Chanduvi. 2025. “Inbound Marketing and Online Purchase Intention: A PLS-SEM Approach in the Cleaning Products Industry”. InveCom Journal 6 (1): 1-10. https://doi.org/10.5281/zenodo.15307475.