Rojas-Robertson , Alexis Manuel, Godofredo Pastor Illa-Sihuincha, and Shelby Hubert Ramos Serrano. 2025. “From Interaction to Intention: Modeling the Impact of Social Media Engagement on the Decision to Purchase Personalized Services”. InveCom Journal 6 (2): 1-9. https://doi.org/10.5281/zenodo.16916476.