A. M. Rojas-Robertson, G. Pastor Illa-Sihuincha, and S. H. Ramos Serrano, “From interaction to intention: modeling the impact of social media engagement on the decision to purchase personalized services”, Revista InveCom, vol. 6, no. 2, pp. 1–9, Aug. 2025, doi: 10.5281/zenodo.16916476.