Tasayco-Jala, Abel Alejandro, Luz Milagros Pachas Barrientos, Elisban Martín Magallanes Yataco, and Luz del Rocío Tasayco-Jala. “The 5 A’s of Marketing: Key Strategies to Understand Consumer Behavior”. InveCom Journal 5, no. 4 (March 16, 2025): 1–10. Accessed November 11, 2026. https://www.revistainvecom.org/index.php/invecom/article/view/3760.