Jara Bejarano, Diego Manuel, Felipe Anderson Ríos Incio, and Gilsa Carolina Lisboa Echeverre. “Transmedia and Brand Loyalty in Consumers of Alcoholic Beverages ”. InveCom Journal 5, no. 1 (June 26, 2024): 1–10. Accessed November 11, 2026. https://www.revistainvecom.org/index.php/invecom/article/view/3311.